I’m Shelby, like the car.
Copywriter by day, staring at the ceiling thinking about copywriting by night.
Feel free to reach out! I’m always stoked to collaborate.
QAFs
(Questions Asked Frequently)
-
You’re straight to the point. Love that.
I got started in advertising when I was taken on as a Jr. Copywriter Intern at Klick Heath in Toronto. Once the program wrapped up, I was picked up at Zulu Alpha Kilo as a Copywriter and I’ve been here ever since.
While at Zulu, I’ve had the opportunity to work on several awesome accounts, including Subaru, Pizza Pizza, Bell, Interac, Booking.com, and a handful of others too long to list.
I also freelance! DM me if you have any inquiries, I’d love to chat.
If you’re interested in checking out my full resume, you can take a look at it here.
-
Ah, yes. The world’s most hated question. I’ll give you a quick rundown.
I’ve been using words to win hearts since the tender age of 2. At first, it was endearing. But now my grandma says it’s “only a good trait at work”.
English degrees make a ton of money (right?) so I went and got one from Queens University. Then I fell in love with advertising, so I went and got my post-graduate certificate from Humber’s Advertising Copywriting program. Unfortunately for my social life, I was also an overachiever, and I made the Dean’s List both semesters I was there.
I love generating ideas on my own and with my awesome AD partner, Nicole. You can check out her book here.
I’d say I’m super hungry, but that’s only accurate before lunch. I prefer calling myself chronically curious.
-
I have a lot of hobbies.
I love creating, whether it be at work or away from my desk. Beyond copywriting, I also have written short stories like this one and some original music on my guitar (which will never see the light of day). Disappointed? Sorry. If you want to check out my taste though, you can click this for a link to my favourite playlist.
When I'm not crushing out ideas in a super long Google Doc, I'm probably out and about with my dog Silas (see here) or hosting an intense game of Dungeons and Dragons. Writing, improv, and magic all swirled into one? It's a game made for me.
Beyond that? I read, lift weights, game, and rank all of Ontario’s best bagels. Cadman’s chocolate chip has yet to be topped.
-
I’m working on it! Ask me that again in a few weeks. I’ve got fun stuff brewing.
-
Wow, you got really lost. Sorry, no. I’m not that kind of copywriter.