Let’s Be Real

Idea: Create a movement that shows how Eat Real empowers schools to provide food that sets kids up for success.

We created a Brand Manifesto to narrow down our ideation to a few main themes we thought best represented Eat Real and all the great work they're doing. We call it Real Change, Real Food.
We plan on making large stickers and placing them on sidewalks all over key locations in California. Our stickers will make people stop, think, take action, and spread the word about Eat Real.
We plan on making large stickers and placing them on sidewalks all over key locations in California. Our stickers will make people stop, think, take action, and spread the word about Eat Real.
The executions on social media aim to create an honest, back-and-forth dialogue about the harsh realities of current cafeteria food, and display why reform is not just needed, but wanted by school kids and parents alike. Our strategies include using
The executions on social media aim to create an honest, back-and-forth dialogue about the harsh realities of current cafeteria food, and display why reform is not just needed, but wanted by school kids and parents alike. Our strategies include using
The executions on social media aim to create an honest, back-and-forth dialogue about the harsh realities of current cafeteria food, and display why reform is not just needed, but wanted by school kids and parents alike. Our strategies include using
Combining diet and exercise, we want to use EAT REAL's current connections with former Hall of Famer Ronnie Lott to partner with the NFL and Play 60.  We will set up educational booths in the congregation of stadiums, and partner with NFL-run charit
Hosted by EAT REAL and America’s own school children “Let’s Be Real’, listeners can join EAT REAL and the kids of America as they navigate the tumultuous ups and downs of growing up on school lunches. Check in weekly for special guest hosts coming l
Written and presented by EAT REAL "Amelia Cordelia Hates Her School Cafeteria" follows Amelia as she tries to bring better lunches to her school district. This book will be available as an ebook for donors, and copies will be available in partnered
Our EAT REAL cookbook has all the delicious and nutritious recipes served in school cafeterias across the country. It's available to all donors who contribute 25$ and up on the website as a free ebook copy. Additionally, this EAT REAL cookbook chall
Expanding on EAT REAL's current collaboration with Sprouts Farmers Markets, we want to collaborate with Wholefoods to encourage customers to round up their total at the register with the proceeds going to EAT REAL. ​ Additionally, donors will be abl
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