"Whisper to the Max"
LOTTO MAX

WHISPER TO THE MAX

We want to use ASMR as an entertainment and decompression tool to keep our targets dreaming without limits.

 

CASE STUDY

A brief overview of the campaigns research and executions.

BRANDED HEADPHONES

Partnering with Ontario brand Paradigm and keeping it minimal, we wanted to make high-quality headphones available for purchase to enhance your ASMR listening experience. Each pair purchased comes with a code for a year’s worth of Lotto Max tickets on OLG.ca

Listen to the Max Landing page
Lotto Max Landing Page
Lotto Max Branded Headphones

RADIO AD #1 - LOTS OF COINS

Transcript: Hi, how are you doing? I have something very exciting to share with you. Lotto Max’s next jackpot is an estimated 70 million dollars. That's so much money. Let me show you. This is only like, 100 coins. Imagine 70 million of these. That's the sound of dreaming to the max, even while I whisper."

 
 

RADIO AD #2 - THE PURR OF THE ENGINE

Transcript: "Hi dreamer. With Lotto Max’s estimated jackpot of 70 million dollars, you could be driving the luxury exotic car of your dreams. Are you ready? Go ahead, step inside. Wow, it’s nice in here. Now for the best part - let’s bring that engine to life. Listen to the sound of the engine purr. That's the sound of dreaming to the max, even while I whisper."

 

RADIO AD #3 - WINE OR CHAMPAGNE?

Transcript: Hi there. I'm just checking in to make sure that you didn’t need anything. Wine? Champagne? This is your private jet after all, and you did win Lotto Max’s jackpot of an estimated 70 million dollars. So go ahead and relax, and listen to the sweet sound of the plane as it takes off. That's the sound of dreaming to the max, even while I whisper.