I’m Shelby, like the car.

Copywriter by day, chronic optimist by default.

Feel free to reach out! I’m probably due for a welcome distraction.

QAFs

(Questions Asked Frequently)

  • You’re straight to the point. Love that.

    I got started in advertising when I was taken on as a Jr. Copywriter Intern at Klick Heath in Toronto. Once the program wrapped up, I was picked up at Zulu Alpha Kilo.

    While at ZAK, I had the opportunity to work on several awesome accounts, including Subaru, Pizza Pizza, Bell, Interac, Booking.com, and a handful of others too long to list.

    Now, I've started a new chapter as a Copywriter at Leo Toronto. How’s that going, you ask? I’ve officially written 2 separate scripts about licking stuff. Oh, and my partner Zac and I won a Young Lion Gold. Humble brag.

    I’ve worked on most of our accounts at Leo, like Pizza Hut, Bell, Starbucks, Royale, and TD. If you’re interested in checking out my resume, you can take a look at it here. But I also think this sums me up pretty well.

  • My favourite colour is yellow, and I always tie my shoelaces inside of my sneakers… haha just kidding.

    English degrees tend to make a ton of money, so I went and got one from Queens University. While I was there, I fell in love with advertising while taking a business certificate at the Smith School of Business. So naturally, when I graduated I enrolled in Humber’s Advertising Copywriting program.

    Unfortunately for my social life, I was an overachiever. On the bright side, I made the Dean’s List both semesters I was there.

    If I had to sum up my work style in a few words, I’d call myself chronically curious. If I had to sum it up in a sound, I’d say I’ve got a lot of GRRRRRR. Both help me make work thats genuine and fun (which is my favourite kind).

  • I have a lot of hobbies.

    I love creating, whether it be at work or away from my desk. Beyond copywriting, I’m working on a novel, and have written short stories like this one.

    Sometimes when I’m up for it I also write original music on my guitar (which will never see the light of day). Disappointed? Sorry. If you want to check out my taste though, you can click this for a link to my favourite playlist.

    When I'm not crushing out ideas in a super long Google Doc, I'm probably out and about with my dog Silas (see here) or hosting an intense game of Dungeons and Dragons. Writing, improv, and magic all swirled into one? It's a game made for me.

    Beyond that? I read, lift weights, game, and rank all of Ontario’s best bagels. What A Bagel’s Chicken Salad has yet to be topped.

  • I’m officially a Young Lion 🦁.

    My partner Zac and I placed Gold in the 2026 Young Lions Digital competition. We’re heading to Cannes!

  • Wow, you got really lost. Sorry, no. I’m not that kind of Copywriter.