The Idea: To celebrate back to school, we launched the Dip Keg. A full-sized keg of creamy garlic dip. And how do you get one? By joining Pie Pie (ΠΠ), our inclusive Greek society focused on great food and even greater times.

The Result: Thousands of people signing up for our Greek society and winning their very own kegs, and over 20 million impressions.

Check Out Who’s Talking About It:

Ads of the World, Narcity, VITA, Trend Hunter, Campaign Canada, Famous Campaigns, Little Black Book, Ad Forum, Strategy