The Idea: To celebrate back to school, we launched the Dip Keg. A full-sized keg of creamy garlic dip. And how do you get one? By joining Pie Pie (ΠΠ), our inclusive Greek society focused on great food and even greater times.

The Result: 20+ million impressions and thousands of people signing up for our Greek society to win their very own kegs.

Check Out Who’s Talking About It:

Ads of the World, Narcity, VITA, Trend Hunter, Campaign Canada, Famous Campaigns, Little Black Book, Ad Forum, Strategy

…oh, and some pretty great people in the comments section. Check it out by clicking here.

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