1 in 10 Launch Video
1 in 10 is One of Us
1 in 10 Torontonians use a food bank. And that 1 in 10 could be anyone: a neighbour, a coworker, a friend, or someone you pass on the street every day. We brought that statistic closer to home, showing Torontonians that food insecurity is happening right here, to real people in our city.
The IdeaA Thanksgiving campaign that took over iconic Toronto locations to get the city talking about food insecurity and giving back, supporting Daily Bread Food Bank’s $5M fundraising goal and generating 260K impressions.
The ResultWho's Talking About It1 in 10 Takeover Stunt
Activation at Nathan Phillips Square
Digital Out of Home (Nathan Phillips Square)
Digital Out of Home
Digital Out of Home
Out of Home
Contextual Placement (Mayoral Debate)
Digital Out of Home
Contextual Out of Home (Queen St)
Wild Posting
Website Landing Page
Website CTA
Website Donation Page
Social Asset