Lick It

The Idea: When Pizza Hut looks this good, people can’t help but want to lick it wherever it shows up. From launching their new app to the return of iconic menu items, our executions turned everyday items into something more craveable.

The Result: The internet had opinions. More importantly, the new app had downloads. Pizza Hut jumped from outside the top 30 to #3 in Canada’s Food & Drink App Store rankings on Day 1.

Check Out Who’s Talking About It:

Campaign Canada, The Canadian Press, Pizza Marketplace, Business Wire, Food Gressing, Financial Post, Yahoo Finance, Media Canada