Lick It Up

The Idea: Throughout 2025, we built a simple truth. Pizza Hut looks so good, people can’t help but want to lick all over it. From launching their new app to the return of iconic menu items, every execution turned everyday surfaces into something craveable.

The Result: The internet had opinions. More importantly, the new app had downloads. Pizza Hut jumped from outside the top 30 to #3 in Canada’s Food & Drink App Store rankings on day one.

Check Out Who’s Talking About It:

Campaign Canada, The Canadian Press, Pizza Marketplace, Business Wire, Food Gressing, Financial Post, Yahoo Finance