It’s Better To Be A Fan


Everyone's fired up on hockey night. But while players grind through three periods on the ice, fans get friends on the couch and pizza in their hand. So it’s better to be a fan.

The Idea

A rebound in sales from the previous quarter, and a reminder to Canadians that the best part of Hockey Night isn’t playing. It’s watching.

The Result

Union Station Takeover

Previous
Previous

Dip Keg

Next
Next

Losing Game